As a SXSW Full Time Staff Member, from 1998-2001, I assisted in the selection of films, edited interactive marketing materials and supervised music events. After moving to Los Angeles, I continued to return each year and served as a Publicity Mentor to attending filmmakers. In 2014, I was hired as a Talent Relations Consultant where I spearheaded red carpet premieres, which included events for Selena Gomez, Zac Efron, Jared Leto, Kristen Bell, James Franco, Seth Rogan and filmmakers Robert Rodriguez and Joss Whedon.